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CIFOR Newsletter 2015

About the project

To stay in touch with their readers, CIFOR publishes a newsletter every month called CIFOR News Update. In this project, I have responsible to not only create new visual design of the newsletter and slicing it into responsive HTML email template, but also setting up the A/B testing campaign.

The challenge

The first step in setting up A/B test is to decide what will be tested. In this case, CIFOR want to see whether the use of different templates or content affect subscriber engagement? I created different version of the content to see what gets better response. The winner of the test was determined by the highest click rate.

Email marketing tools that I’m using are:

  • MailChimp, for A/B testing campaign
  • Litmus, for comprehensive email testing